The collaboration is the latest in a line of recent entertainment crossovers in the massively popular video game. Last year, Lucasfilm and J.J. Abrams introduced Star Wars-themed content to Fortnite ahead of the launch of The Rise of Skywalker in theaters, while in February 2019 DJ Marshmello similarly hosted a concert in-game which drew more than 10 million concurrent players.
Scott's performance, however, marks record attendance for an in-game event, further solidifying Fortnite as a leading social platform, not just a video game, as Epic Games CEO Tim Sweeney has often referred to it.
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